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Link Exchanges: A Natural Balance. Dont write them off just yet!

Tips / Reminders, SEO Blurb 3 Comments »

Interesting Webmaster World debate discussing whether link exchanges still work.

Google’s Matt Cutts is referenced as saying:

“Reciprocal links by themselves aren’t automatically bad, but we’ve communicated before that there is such a thing as excessive reciprocal linking.”
Matt Cutts

Cutts to the point (I couldn’t resist)! So as with a lot of things in life, lets not be excessive, balanced and selective moderation is the answer. Genuine and relevant link exchanges are a good viable way to trade traffic and ranking value.

I’m planning a more detailed investigation on link exchanges, lets not write them off just yet.

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SEO Title Tags | From Untitled to Titled

Tips / Reminders, SEO Essentials 4 Comments »
The <title> tag is one of the most important on-page SEO ranking factors, and often appears in the search engine results pages (SERPs) as the title of the page/site.

In this post I delve into the title tag further…
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